Entrepreneurship Management: A Tutorial-Based Perspective

Author: (USA) Baron (Baron/R.A.) et al. / Zhang Yuli / Tan Xinsheng / Chen Lixin
Publisher:
Publish Date: 2005-06-01
Features: The book "Entrepreneurship Management: A Process Approach," written by Robert A. Baron and Scott A. Shane, discusses the continuous process of entrepreneurship from a unique perspective, covering everything from initial opportunity identification to integrating resources and actually creating a new enterprise, to sustainable operations and reaping rewards. This perspective runs throughout the book, providing readers with a clear, understandable, and actionable method. The book is rich in examples and easy to understand, and through supportive teaching and active learning strategies, it seamlessly integrates concepts, theories, and research findings. The writing style of the book is "edutainment," and the translation is simple, natural, and fluent, making it an excellent textbook.