Consumer Dynasty: Co-creating Value with Customers

Author: (USA) C.K. Prahalad / Wang Yonggui
Publisher:
Publish Date: 2005-06-01
Features: To date, few have been better or more successful than C.K. Prahalad in perceiving and shaping future trends in strategy. The shift of power, from businesses that can determine customer needs to networks of customers co-creating value, is likely to be a decisive transformation in market structures in the early 21st century. The authors provide forward-looking guidance for a deeper understanding of the decentralized value creation process in the industry. Peter Senge, founder and president of the Society for Organizational Learning, undoubtedly recognizes that knowledgeable, closely connected, and actively participating customers will reshape the entire market. This seminal work by Prahalad and Venkatram Ramaswamy predicts this transformation and offers guidance for better understanding, comprehending, and responding to it. George Day, Professor at the Wharton School, University of Pennsylvania, and author of "Market-Driven Organizations" Consumers and businesses working together to expand corporate networks and consumer communities are increasingly becoming core elements of co-creating value. Under this new paradigm, businesses can no longer think and act unilaterally. This book reveals unprecedented opportunities for value creation and innovation. We must recognize the world through new perspectives and gain a deeper understanding of existing value creation frameworks. This book provides new perspectives and compares where it diverges from the past. It will guide business leaders in exploring new strategic capital practices, helping them to retain traditional methods while discovering more effective new approaches.