12 Key Phone Calls to Win Customers

Author: Zhang Xunbo
Publisher:
Publish Date: 2005-06-01
Features: This book can serve as a training manual for telephone salespeople and all sales personnel, as well as sales managers. As telephone sales are gaining increasing attention and implementation by many companies, how to improve the communication skills of telephone salespeople has become a practical challenge for many salespeople, telephone salespeople, and sales managers. This book is dedicated to addressing this issue. Experienced salespeople know that the ability to establish long-term, sustainable trust with customers will determine whether their performance can continue to grow! This book focuses on the core issue of building long-term trust with customers, combining numerous real-life cases to explore how to earn long-term customer trust and ultimately secure their orders. This book reveals the essence of telephone sales to win orders. It breaks down the sales calls into 12 key calls, discussing in detail what to ask, listen to, and say when dealing with unfamiliar or familiar customers, until the final step of closing the deal. It is supported by rich practical cases and comments, allowing salespeople to directly use the language, techniques, and templates in the book to build trust with customers. The book is intuitive, practical, and actionable. It can serve as a training manual for telephone salespeople and all sales personnel, as well as sales managers. Whether you are an experienced telephone salesperson or a beginner just entering the field of telephone sales, these real-world practical cases will greatly benefit you.