Modern Logistics Case Analysis

Author: Zhang Li
Publisher:
Publish Date: 2005-05-01
Features: To meet the needs of case-based teaching development, this book selects 51 typical cases from classic logistics cases at home and abroad. These cases can reflect the basic principles and practical operational experience of logistics activities from different perspectives. The book is divided into 6 parts, including: Logistics Strategy and Planning, Procurement and Production Logistics, Sales Logistics, Distribution and Supply Chain Management, Logistics Informatization, and Customer Service and Service Quality, basically reflecting the overall picture of logistics activities. This book is primarily aimed at undergraduate and college students majoring in related fields in higher education institutions. At the same time, it provides valuable materials for logistics professionals to understand and grasp the entire process of logistics activities, and can also serve as a decision-making reference for corporate leaders. The book is accompanied by an electronic teaching plan made with PowerPoint, which teachers can modify as needed. If necessary, it can be downloaded from the China Water Conservancy and Electric Power Press website (http://www.waterpub.com.cn／softdown／).