Research on Successful Entrepreneurship

Author: Zheng Ranran
Publisher:
Publish Date: 2005-05-01
Features: The purpose of this book is to provide entrepreneurship enlightenment and guidance, focusing closely on the theme of how to start a business. It begins with entrepreneurship theory and connects it to specific entrepreneurial practices, offering a comprehensive and systematic elaboration on entrepreneurship from both theoretical and practical perspectives. The book conducts in-depth research and exploration of all aspects, steps, and methods involved in entrepreneurship, combining the depth of theory with the strengths of practice. Unlike general entrepreneurship theory books, this book can serve as a textbook for undergraduate and graduate students in economics, management, and engineering, as well as for MBA entrepreneurship courses, and can also be used as teaching material for various entrepreneurship training programs. At the same time, it is also an action manual for aspiring and practicing entrepreneurs.
As a guidance-oriented work on entrepreneurship, Research on Successful Entrepreneurship aims to provide enlightenment and guidance on how to start a business. It closely revolves around the theme of entrepreneurship, starting with entrepreneurship theory and connecting it to practical entrepreneurial realities. The book offers a comprehensive and systematic elaboration on entrepreneurship from both theoretical and practical perspectives, conducting in-depth research and exploration of all aspects, steps, and methods involved. It combines the depth of theory with the strengths of practice, differing from general entrepreneurship theory books and offering significant reference value and practical applicability for entrepreneurs. While showcasing the appeal of entrepreneurship to readers, the book provides them with a clear, systematic, vivid, and referenceable entrepreneurial process and key steps. On the other hand, it also attempts to explore the scientific approach to improving and enhancing enterprise management by integrating scientific management principles with practical business management practices.