All-around Business English Speaking

Author: Wang Yan
Publisher:
Publish Date: 2005-03-01
Features: This book has a strong sense of the times and reflects the characteristics of "practicality, comprehensiveness, topic-based, and fun," hoping to be beneficial for personnel engaged in foreign trade and economic cooperation and other foreign-related industries, as well as learners of related disciplines. Based on the specific contexts of various business activities, the different contents of business communication, and the different stages of business activities, the book provides learners with interactive business English communication training scenarios that are language-standardized, content-fresh, easy to understand, well-structured, and integrated with scientific, educational, and entertaining elements. The book is divided into 18 units, each consisting of 4-5 sections, which generally include: Warm-up, Read and Talk, Act It Out, and Self-evaluation. Each section features targeted communication activities, with activities progressing from simple to complex, systematically and progressively, aiming to reflect the comprehensiveness and operability of the activities. It emphasizes group or project-based activities as the core, fully leveraging students' creativity and autonomy. The main features of the book are reflected in the following aspects: 1. Centered on business communication scenarios; 2. Broad and fresh material selection; 3. High practicality; 4. Rich and diverse communication scenarios; 5. Integrated with scientific, educational, and entertaining elements. This book is suitable for students of Business English, foreign trade and economic cooperation, business management, and other related disciplines, as well as second- and third-year English majors or intermediate-level students who can adapt to both English and non-English majors. It can also be used as a reference for self-learners of Business English and foreign-related commercial and trade personnel.