Author: [UK] Karen Beemish Translated by Shi Zhanhan
Publisher:
Publish Date: 2005-05-01
Features: This series of teaching materials will provide you with a solid learning framework, learning guidance, relevant case studies, and opportunities for self-practice and evaluation. All of these enable you to focus on achieving your learning objectives, establish a comprehensive theoretical system and set of principles, and lay a solid foundation for further research and self-practice evaluation.
Marketing Operations Management
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