Graphic Design and Creative Thinking

Author: Chen Nan
Publisher:
Publish Date: 2005-01-01
Features: Design and art work must emphasize the cultivation of fundamentals. In recent years, with the rapid development of China's economy and the increasing international exchanges, the field of graphic design has flourished, bringing various new ideas, theories, and numerous new terms into our view. Many educational institutions are striving to reform "design education," and discussions about design fundamentals have diverse perspectives and explorations. This series of books attempts to explore the connection between graphic design and fundamentals from three aspects, including: "Graphic Design and Creative Thinking," which covers design methods at both emotional and rational levels; "Graphic Design and Color," primarily analyzing issues related to color usage; and "Graphic Design and Material Application," focusing on the design of graphic design carriers, the extension of graphic design concepts, and the role of design craftsmanship in promoting design themes. The writing of this series of books does not adopt the conventional textbook-style framework but instead employs a method of highlighting key knowledge points, combining the cultural phenomena involved in the content with persuasive domestic and international outstanding design works to integrate design fundamentals with professional practice. Behind the relaxed introduction of text lies a logical connection of design teaching points, striving to achieve effective communication with readers.