Winning with Management: Top Management Models of 20 Foreign Enterprises: Top Management Models of 20 Foreign Enterprises

Author: Hu Zhigang
Publisher:
Publish Date: 2004-09-01
Features: A collection of top management models from 20 renowned foreign enterprises, including Motorola, HP, McDonald's, Kodak, KFC, Nestlé, Procter & Gamble, Nokia, Siemens, Coca-Cola, Ericsson, General Electric, Panasonic, and Microsoft, with clear structure, rich cases, and diverse industries. This book gathers management cases from 20 well-known domestic enterprises. Under the new economic environment, these companies face equal challenges, actively innovate, and have formed mature management models, providing valuable references for other businesses. Additionally, these enterprises cover a wide range of ownership types, including state-owned and private enterprises. In terms of management categories, this book covers both fundamental business management practices, such as production management, human resource management, financial management, quality management, and technological management, as well as emerging management models like virtual enterprise management and chain management. Whether for readers to learn and master economic management knowledge or to handle business management tasks, this book offers significant reference value.