Marketing Psychology, 2nd Edition (2nd Edition)

Author: Feng Liyun
Publisher:
Publish Date: 2004-05-01
Features: Marketing is a series of activities that businesses use various marketing segments to meet consumer needs and achieve corporate goals in a changing market environment. Marketing activities must involve marketers and consumers. Marketers are the main subjects of marketing activities, while consumers are the objects of marketing activities, i.e., the service recipients of marketers. Marketing Psychology is a science that studies the psychology and behavior of marketers and consumers. The book is divided into four parts: "Psychology of Marketers," "General Psychology of Consumers," "Consumer Buying Psychology," and "Online Marketing Psychology." The content covered includes: the individual psychology of marketing personnel, the psychology of intermediaries, the psychological impact of marketing organizations, the personality psychology of consumers, market positioning and consumer buying psychology, and online marketing psychology analysis, etc.