Introduction to Social Psychology

Author: Shi Ronghua
Publisher:
Publish Date: 2004-09-01
Features: Social psychology is the discipline that studies the occurrence, development, and patterns of individual psychological activities under specific social life conditions. Its theories are widely applied in various fields of social life. This book presents the fundamental theories and knowledge of social psychology from a fresh perspective, combining domestic and international latest research findings. It systematically and concisely discusses topics such as individual socialization, self-awareness, social motivation, social cognition, social attitudes, conformity behavior, and the chain effects of mass psychology. Psychological issues like gender roles, frustration, interpersonal communication, aggressive behavior, altruistic behavior, competition, and cooperation are covered in separate chapters, with substantial content. The book is well-structured, scientifically sound, and rich in content, featuring both theoretical explanations and classic case analyses.