Marketing Management: Asian Perspectives, 2nd Edition: Marketing Management In Asia

Author: None
Publisher: Prentice Hall
Publication Date: 1999-01-01
Features: Marketing Management: An Asian Perspective, 2nd Edition was published during a period of Asia's rapid and sustained growth. In mid-1997, Asia encountered a shift from financial and economic troubles to an economic crisis. The key to Asia's economic recovery lies in the further development of East Asia. The original title is "Marketing Management: An Asian Perspective, 2nd."