Analysis of Classic Cases in Commercial Display Design

Author: Yuan Wenyu
Publisher:
Publish Date: 2005-06-01
Features: This book comprehensively introduces various application techniques and practical methods for creating common 3D commercial display effects. It includes numerous model optimization settings and advanced material application tips. The book is co-created by top designers from multiple architectural and interior design companies and meticulously planned by Electronics Industry Press. With its easy-to-understand and visually rich content, it allows readers to learn and improve their skills through the joy of creating practical examples. This book enhances the design and rendering skills of readers at all levels. It is divided into two parts and seven chapters. In the first chapter of Part I, readers are introduced to knowledge related to exhibition and display, enabling them to not only master modeling but also gain professional expertise in commercial display design. The second part, Chapters 2 to 7, focuses on practical examples, featuring seven commercial exhibition display renderings selected from the author's works to thoroughly illustrate the process and approach of creating display effects. The book provides an in-depth yet accessible explanation of modeling techniques, lighting, and post-processing skills for creating exhibition effects in 3ds Max. Through practical examples, it demonstrates the specific applications of related functions. With its clear and comprehensive content covering a wide range of knowledge, the book is suitable for professional interior designers and readers passionate about exhibition and display design. It can also serve as a textbook for computer schools. The book progresses from simple to complex, guiding beginners to quickly get started, improving intermediate readers' editing skills, and enabling advanced readers to gain a more thorough understanding of advanced editing techniques in exhibition and display rendering creation.