Strategic Logistics Management, 4e

Author: JamesR.
Publisher: McGraw-Hill
Publish Date: 2001-01-01
Features: The fourth edition of this book is an excellent balance of theory and practical application and continues to include state-of-the-art logistics information and technology. This is one of the few books to have a view of logistics from a marketing perspective. In addition, it integrates the areas of logistics, marketing, finance, accounting, technology, and manufacturing. Extensive coverage of customer satisfaction, global issues, and accounting/finance issues are incorporated throughout the text as well as in separate chapters. Examples of "real-world" illustrations of concepts are also included in each chapter. This book has been extensively revised and updated in the areas of technology, global coverage, and transportation. It is a perfect example of a combination of theoretical foundation and practical application, and is one of the few textbooks that explain logistics from a marketing perspective. It covers a wide range of fields such as logistics, marketing, finance, accounting, technology, and production, and both customer satisfaction and global issues are elaborated throughout the book as well as in separate chapters. The use of numerous examples makes the concepts in each chapter clear. The new edition has been updated and expanded in areas such as technological development, globalization, and transportation, and has received widespread attention since its publication. Original title: "Strategic Logistics Management."