Corporate Strategy Simulation (7th Edition)

Author: None
Publisher: McGraw-Hill
Publishing Date: 2002-01-01
Features:
This game is the No.1 selling computer simulation in the strategic management market. It is the single best exercise available for helping students understand how the functional pieces of a business fit together and for providing students with a capstone experience in decision-making. The exercise of running a simulated company in a competitive market setting helps students develop better decision-making judgment and improve their skills in evaluating market and competitive conditions and responding to changes that are occurring. The Business Strategy Game helps students learn from working with the numbers, exploring options, and trying to unite production, marketing, finance, and human resource decisions into a coherent strategy. The company that students manage has plants to operate, a workforce to compensate, distribution expenses and inventories to control, capital expenditure decisions to make, marketing and sales campaigns to wage, a website to operate, sales forecasts to consider, and ups and downs in exchange rates, interest rates, and the stock market to take into account. Students must weave functional decisions in production, distribution, marketing, finance, and human resources into a cohesive action plan. They have to react to changing market and competitive conditions, initiate moves to try to build competitive advantage, and decide how to defend against aggressive actions by competitors. And they must endeavor to maximize shareholder wealth via increased dividend payments and stock price appreciation. Each team of students is challenged to use their entrepreneurial and strategic skills to become the next Nike or Reebok and ride the wave of growth to the top of the worldwide athletic footwear industry.
This book is the recognized best simulation software for strategic management. Students are divided into groups to operate a simulated company, making decisions in various aspects such as production, marketing, finance, and human resources based on data and simulated scenarios. The teacher can comprehensively evaluate the results of each group's operations, allowing students to easily master the content of strategic management through "practice." Original title: The Business Strategy Game, 7th.