Chinese financial culture

Author: Yin Wei/Yin Feiran (editors)
Publisher:
Publish Date: 2005-05-01
Features: Characters are walking; the paths they traverse form a genuine cultural map. Characters are reproductive; every vibrant character, nourished by history, gives rise to a vast community. If each character is a seed with full grain, then "Fú" (fortune), "Lù" (wealth), "Shòu" (longevity), "Xǐ" (joy), and "Cái" (wealth) have been fortunate to land in the fertile soil of Chinese culture. Over five thousand years, the rich nutrients have allowed them to develop deep roots and flourish with lush branches and leaves. Each plant is a magnificent sight. This book, in a richly illustrated format, collects and organizes historical legends about the god of wealth and the various customs people have practiced, offering a historical analysis and interpretation of this deity closely related to human interests.