Chinese County-Level Life Insurance Industry: Environment and Strategy

Author: Tong Shude
Publisher:
Publish Date: 2005-04-01
Features: Based on field research on rural life insurance development and marketing across counties in China, this book provides an in-depth analysis of the environment facing the development of rural life insurance in Chinese counties. It clarifies misconceptions in understanding and identifies institutional barriers, while also proposing creative strategic goals and implementation plans for the development of rural life insurance in Chinese counties in line with practical realities. The study explores issues related to institutional innovation, environmental creation, and other aspects of rural life insurance development in Chinese counties, covering specific areas such as institutional innovation, product innovation, marketing model innovation, service innovation, corporate culture innovation, as well as industrial policies, legal spaces, and policy spaces concerning rural life insurance development. The research in this book holds significant implications for discussing the development of rural life insurance to support the development of "the three rural sectors."