Public Planning Art

Author: Bian Quan
Publisher:
Publish Date: 2005-05-01
Features: This book is the newest work in the field of public relations planning. Guided by the philosophy of keeping pace with the times, it makes innovative attempts to explore the strategic significance and functional role of public relations planning in China after its entry into the WTO, from theory to practice. Especially, the book selects a large number of vivid public relations planning case studies from domestic and international business battles in recent years and provides an analysis and demonstration of their operational processes. Therefore, this book has strong reference value and practicality in opening up ideas for public relations planning and achieving corporate goals. The content of the book covers many areas of public relations planning, such as corporate image strategy, consumer strategies, channel development, marketing competition, media utilization, government and community relations, international public relations, and crisis management. It also provides in-depth and easy-to-understand explanations of the application of the art of thinking, methods, and strategies in public relations planning, as well as how to write public relations planning proposals. Each chapter is accompanied by thinking exercises and case discussion questions.