News Spokesperson Theory and Practice

Author: Du Jiang
Publisher:
Publish Date: 2005-05-01
Features: This book consists of 6 chapters and over 20,000 words, elaborating on the evolution, significance, nature, and role of the spokesperson system; the qualities and responsibilities of spokespersons; the organization and implementation of press conferences; and how spokespersons can handle emergencies. It also includes appendices such as a checklist for press conference preparation, general etiquette for spokespersons, and common knowledge of international etiquette. The content is rich and well-documented, featuring clear arguments and numerous examples. It is currently one of the most comprehensive and detailed monographs in China that discusses the principles and techniques of press work. The book covers topics such as the principles and development of spokespersonship, the qualities of spokespersons, the duties and responsibilities of spokespersons, operational techniques for press conferences, and how to handle news emergencies.