Modern Business Administration

Author: Zhang Renxia
Publisher:
Publish Date: 2002-08-01
Features: This book begins by discussing how to establish industrial and commercial enterprises, reflecting the practical needs under market economy conditions. It comprehensively introduces the various aspects involved in the holistic management of enterprises. Through this book, readers can clearly see the development trajectory of industrial and commercial enterprise management, the operational paths of enterprises, as well as some cutting-edge management issues. The book studies the establishment of modern enterprise systems by combining the actual reforms, restructuring, and transformations of Chinese industrial and commercial enterprises. It focuses on issues such as corporate strategy, corporate culture construction, and sustainable development in the context of economic globalization. The book expands the scope of management to include capital operations, emphasizing the need to guide all management activities with the market, conduct marketing research, and implement production and operational methods. This book is suitable for students majoring in business administration and related fields in higher education institutions, as well as for business managers.