Telecom Marketing: Case Studies

Author: Kuang Bin
Publisher:
Publish Date: 2005-05-01
Features: As the sister volume to Telecom Marketing – Essentials, this book is a comprehensive collection of telecom marketing cases. The author tracks, organizes, and analyzes major marketing events and iconic marketing cases in China's telecom industry since 2000, showcasing the achievements, shortcomings, and dilemmas of the industry. It highlights typical marketing cases from the global telecom operations sector. The book presents a panoramic view and interprets classic cases such as China Unicom's CDMA, CTNet, Mobile Dream,, and i-mode with professional insights, and introduces and analyzes representative telecom marketing cases. The selection of cases in this book is balanced in scope, focusing on both grand events without oversimplifying them and paying attention to "the devil in the details" without dismissing them as insignificant. The writing style varies for each case, making them highly readable. The narratives are objective and fair, preserving the original essence of the cases. The analyses incorporate multiple perspectives, avoiding narrow viewpoints. The commentary is precise and insightful, going beyond superficial observations. This book is suitable for telecom operations management personnel and marketing professionals, as well as students in telecom management and marketing programs at universities and colleges, and MBA students aspiring to enter the telecom operations industry.