Zero-barrier marketing

Author: Yang Sizhuo
Publisher:
Publish Date: 2005-06-01
Features: This book provides readers with a detailed introduction to the basic concepts of zero-barrier marketing, the main types and identifying characteristics of marketing barriers, strategies for overcoming marketing barriers, and systematic approaches, as well as how to leverage e-commerce. It is divided into four parts: Part 1, which includes Chapter 1, introduces the origin and basic concepts of zero-barrier marketing. The second part, from the second to the fifth chapter, demonstrates the main types and identifying characteristics of marketing barriers and targeted strategies. The third part, the sixth chapter, offers methods for overcoming marketing barriers from a systems theory perspective. The fourth part, the appendix, is designed to help readers grasp the basic concepts of zero-barrier marketing more quickly.