Read stories, learn marketing

Author: Wang Yixin
Publisher:
Publish Date: 2005-05-01
Features: Learn from history, reflect on events, and grasp the key selling points of the market. With this book in hand, you can explore the philosophy of life; by analogy, you can understand the essence of marketing. An hour of lengthy (principles) is not as effective as a minute of small stories! · Market Offense and Defense · Remarkable Figures in Business · Sales Techniques · Marketing Art · Marketing Strategy · Marketing Tactics · Strategic Planning · Being the First to Dare · Consumers Are Gods · Details Determine Success. All excellent marketing is deeply rooted in wisdom, and because it resonates deeply, it becomes an art and a joy. Because of wisdom, marketers enjoy the pleasure of marketing and the smoothness of their careers. Learning marketing has become one of the most important aspects of personal entrepreneurship and organizational operations. This book collects and organizes classic fables and outstanding cases widely circulated in major businesses around the world. Over the years, such stories have inspired many managers in marketing, changing the fate of their organizations. Through the study of these stories, you can gain insights into various marketing wisdom and apply it effectively. It fully integrates the essence of many professional marketing courses today, making it simple, easy to learn, and engaging. By using the methods in this book, you will find it easy to satisfy and exceed customer expectations, and thereby bring you business opportunities and wealth.