E-commerce Experiment

Author: Lu Chuan
Publisher:
Publish Date: 2005-06-01
Features: This book is designed to meet the requirements of e-commerce practical training by providing hands-on exercises, enabling students to gain a deeper understanding of e-commerce operations. The main content includes the use of network tools, web-based B2C models, EDI-based B2B models, personal CA certification, the basics of electronic transactions, the fundamentals of e-commerce website development, online marketing, and e-commerce logistics. It offers strong operational guidance, closely connects with real-world applications, and is supplemented with a wealth of related knowledge. Through hands-on practice, students can master practical skills and develop a strong interest in e-commerce. It is suitable for undergraduate students in e-commerce and economics management majors, as well as students in marketing and international trade majors.
This book is designed to meet the requirements of e-commerce practical training by providing hands-on exercises, enabling students to gain a deeper understanding of e-commerce operations. It serves as a supplementary experimental textbook for Deng Shunguo's Introduction to E-commerce. The main content includes the use of network tools, web-based B2C models, EDI-based B2B models, personal certification, the basics of electronic transactions, the fundamentals of e-commerce website development, online marketing, and e-commerce logistics. It offers strong operational guidance, closely connects with real-world applications, and is supplemented with a wealth of related knowledge. Through hands-on practice, students can master practical skills and develop a strong interest in e-commerce. As an experimental textbook, it is suitable for undergraduate students in e-commerce and economics management majors, as well as students in marketing and international trade majors.