Modern Etiquette Tutorial

Author: Li Daokui
Publisher:
Publish Date: 2005-04-01
Features: Etiquette is an important part of human culture, reflecting the progress and civilization of human society. The image of an organization or a country is often reflected in the degree to which its members and citizens value and practice etiquette. A lack of attention to etiquette cultivation by individuals will inevitably harm the organization and even the entire society. In this regard, some economists have sharply pointed out that phenomena of moral and cultural decline in society will undoubtedly hinder economic and social development. The European Travel Commission suggests that travelers should follow nine basic principles, and one of them is: "Don't forget that in your own country you are just an ordinary citizen among thousands of compatriots, but abroad you are a 'Spaniard' or a 'Frenchman.' Your words and deeds determine how foreigners evaluate your country." In this sense, in order to make the image of individuals, organizations, and countries better, everyone should learn and value etiquette. This book can serve as a textbook for public relations, tourism, marketing, and other majors, as well as a reference book for enthusiasts to self-study. As for my personal wish, I strive to combine theoretical rigor, systematicity, practicality, and in the book.