The operational era of the media

Author: Zhang Jianxing
Publisher:
Publish Date: 2005-05-01
Features: "The Operational Era of Media" is set against the background of the development of the Tianjin Daily Press Group, the only newspaper group in Tianjin, which includes ten newspapers, two magazines, one website, and four companies. Rooted in the local context, it casts a wide net across the nation; grounded in print media, it extends its vision to the entire media industry. The book compiles 30 speeches and presentations delivered by the author in various settings over the past five years. With only a few exceptions, these speeches were delivered without prepared manuscripts or outlines, being spontaneous works that arose with the occasion and the moment. The book was compiled based on audio recordings. Compared to theoretical books that lack practicality, this book not only introduces the author's well-regarded views in the domestic media industry, such as "From Media Management to Managing Media" and "Three Stages of China's Media Development," but more importantly, it serves as a rare practical manual and operational guide. It provides a detailed analysis of the recent development journey of the Tianjin Daily Press Group, exploring the operational and developmental patterns of the domestic media industry under new circumstances. It also attempts to explain the characteristics, connotations, and significance of these patterns from new perspectives and depths.