Classical Cases of Chinese and Foreign Corporate Culture

Author: Zhao Wenming
Publisher:
Publish Date: 2005-06-01
Features: Cracking the cultural genes of world-class enterprises. Shared values are the invisible guidelines of a company, the intrinsic driving force. Whether an entrepreneur or an ordinary businessperson, if they lack a deep understanding and awareness of their company's culture, it is almost impossible to achieve great success in their career.
· A powerful company with strong culture will have a bright future.
· In the 21st century, the most effective competitors should be organizations that learn how to use shared values to drive employee emotional motivation.
· Culture can unite people, them together, making the company truly an organic whole and filling the daily life of the company with purpose and meaning. Building and strengthening the company, achieving long-term success, is the wish of every manager! Modern business managers face increasingly more challenges. The accelerating process of globalization and the continuous entry of multinational companies require managers to examine their development environment from a broader and deeper perspective. "Chinese and Foreign Enterprise Culture Classic Cases" emphasizes that shared values are the invisible guidelines of a company, the intrinsic driving force. Whether an entrepreneur or an ordinary businessperson, if they lack a deep understanding and awareness of their company's culture, it is almost impossible to achieve great success in their career. A powerful company with strong culture will have a bright future. In the 21st century, the most effective competitors should be organizations that learn how to use shared values to drive employee emotional motivation. Culture can unite people, them together, making the company truly an organic whole and filling the daily life of the company with purpose and meaning. The purpose of this book is to break down the world's most advanced enterprise culture construction and management experiences. If you can carefully read and reflect on the cultural models and strategic thoughts of the 22 top enterprises in this book, your company will definitely have the possibility of approaching them.