E-commerce

Author: Jeffery Rayport (Harvard University)
Publisher: McGraw-Hill
Publication Date: 2002-01-01
Features: Once every decade a book comes along that becomes the standard in a field of study, the indispensable reference that every thoughtful practitioner must have on the shelf. Like Samuelson in Economics, Drucker in Management, and Porter in Strategy, Rayport and Jaworski have written what leaders in the New Economy are calling the standard in e-commerce strategy formulation.
Every decade in the development of a discipline, there is a book that becomes the classic textbook for that field. Such as Drucker's Management, Samuelson's Economics, and Porter's Competitive Strategy, this book is regarded as a classic textbook for e-commerce or the New Economy. The original title of this book is E-Commerce.