E-commerce Cases (Second Edition) (Second Edition)

Author: Sid L. Huff (Richard Ivey School of Business)
Publisher: McGraw-Hill
Publish Date: 2002-01-01
Features: Cases in E-Commerce is a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the challenges faced when launching an e-commerce-based business.
The authors of this book come from the Ivey School of Business, which is known for its classic case studies. The book includes a total of 25 cases and employs a management-oriented writing style that enables students to better grasp the content and confidently tackle various challenges related to e-commerce strategies, techniques, and operations in practice. The original title of this book is Cases in E-Commerce, 2nd.