Who can sell an axe to the president

Author: Lai Dansheng
Publisher:
Publish Date: 2002-09-01
Features: Renowned marketing master; Outstanding marketing wisdom; Engaging marketing stories; A century-old marketing essence popular worldwide; A treasure manual for successful Chinese marketers. This book selects 100 classic marketing stories from domestic and international sources and provides professional marketing commentary, allowing readers to appreciate the stories while experiencing outstanding marketing wisdom. Examples include "Who Can Sell Axes to the President?" and "The Finishing Touch of Marketing."