"Graphs and Meaning (White Horse Design Series)"

Author: Yin Dingbang
Publisher:
Publication Date: 2001-11-01
Features: Graphic design serves a dual purpose—it is both an independent art form and highly versatile in design. It can fully satisfy various aesthetic demands of art while meeting the needs of information, technology, learning, daily life, and mass communication. Graphics can be both cool and warm, and they integrate form, emotion, and meaning. By fully utilizing traditional and modern cultural symbols, they have become the primary means of information dissemination in the latter half of the 20th century. The central role of language will be challenged. However, graphics and language, as well as concepts and imagery, are not entirely separate domains. "Semantics" can be "visualized," and concepts can be transformed into images. The modern concept of design clarifies the distinction between graphics themselves and their meanings while bridging this gap—the very point of their combination. This book aims to raise awareness of graphics within the Chinese design community, with the hope of advancing research in "visual semiotics" and enabling Chinese design and activities to catch up with and surpass the levels of developed Western countries.