Chinese Beer Marketing War

Author: Lu Taihong / Liu Chao (editors)
Publisher:
Publish Date: 2005-05-01
Features: For a long time, we have been accustomed to viewing the relationship between dealers and manufacturers as a "zero-sum game." This " seesaw" strategic mindset has greatly shackled the global wine industry's competition for the Chinese market.
True cases of global wine industry vying for China's market
World beer giants' century-old struggle, triggering major industry tremors
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