Outstanding from the start: How to gain a voice in a noisy world

Author: Selle
Publisher:
Publish Date: 2005-06-01
Features: Linda Kaplan Thaler is one of the most outstanding and brilliant figures in the advertising industry in recent decades. To gain the business secrets revealed in Start with Why at a consulting firm would cost millions of dollars! If you want to advance your business rapidly, buy this brilliant work written by Kaplan Thaler and Cowen. Don’t forget to take notes—James Patterson, the world-renowned best-selling author and former CEO of VMLY&R, hopes to win the favor of customers. Linda Kaplan Thaler and Robin Cowen will explain how to achieve this in this book. They and their capable colleagues have created many memorable and highly successful advertisements, from the quacking duck image of the insurance company to the captivating Kodak moment to the incredible sensory experience of herbal essence shampoo. In this book, Kaplan Thaler and Cowen offer practical advice and wisdom based on their work experience on how to create successful advertisements. The book showcases a series of extraordinary advertising examples. The authors humorously recall their successes and failures, intersperse examples from other companies, and provide many suggestions on how to create an environment suitable for creative thinking. They also argue why giving too much time when assigning tasks is a disadvantage and why working in a crowded, small office often leads to brilliant ideas. They keenly capture the new perspective of "gut feeling" as a way to consider market conditions. The book narrates the processes behind many advertisements that significantly boosted product sales and recognition with vivid examples and engaging language. It tells managers how to stand out among numerous advertisements and create marketing miracles.