Consumer Economics

Author: Yi Zhihong
Publisher:
Publish Date: 2004-09-01
Features: The special columns set in the book and the reflection questions after each chapter not only make this book more readable but also enable students to connect theory with practice, using economic theories and methods to understand and analyze real-world issues. The primary readers of this book are senior undergraduate students majoring in economics and management. This book studies consumption issues from an economic perspective and combines the research on micro-consumption with macro-consumption. Through decisions on consumption, savings, investment, credit, and labor supply, it analyzes macroeconomic phenomena such as aggregate demand, industrial structure evolution, industrial development, and changes in consumption patterns.