Enterprise Management Science

Author: Xu Shenghua, Wang Xingming (editors)
Publisher:
Publish Date: 2005-05-01
Features: This book is developed based on the needs of China's market economy development, aiming to integrate domestic and international research findings on enterprise management theories and China's practical management experience to form concise and practical management theories. It adheres to the combination of theory and practice, with innovations and breakthroughs in both structure and content. The book is divided into 6 parts, covering 26 chapters:
Part 1 elaborates on the selection of corporate business strategies;
Part 2 focuses on the selection of corporate target markets;
Part 3 primarily discusses the choice of corporate marketing strategies;
Chapter 4 mainly explains the functions of management (decision-making, planning, organization, leadership, control, etc.);
Part 5 covers the management work of various functional departments within the enterprise;
Part 6 focuses on the management of production sites.
The book comprehensively addresses the theory and content of enterprise management from six levels, elevating corporate management to a new level. It can serve as a textbook for undergraduate and working postgraduate students in management-related fields, as well as a reference book for business managers' training or self-study.