New Media Technology: Cultural and Business Prospects

Author: (USA) Pavlik.V.
Publisher:
Publish Date: 2005-05-01
Features: This series is jointly planned and introduced by the Center for Cultural Industry Research at Tsinghua University and Tsinghua University Press. It selects and supplements several books from a series of popular communication books published by the internationally renowned independent educational publishing company Allyn Bacon, forming a complete set of media and entertainment industry books. This series not only covers almost all modern media and entertainment industries but also mostly employs skilled industrial economics research methods, containing a wealth of data. It not only describes the current state of the U.S. media and entertainment industry but also analyzes the process that led it to this point, examining the roles played by government, enterprises, markets, and consumers, how various industry crises were navigated, and how a healthy industrial structure was formed. The methods of industrial economics, systematic and rich data, and the development patterns of the media and entertainment industry constitute the core value of this series. We believe readers will find this series highly compelling. By comparing and connecting it with the reform and development of China's media and entertainment industry, you will undoubtedly gain greater insights and inspiration. This series can serve as specialized books, textbooks, or reference materials for fields such as mass communication, journalism, and the entertainment industry, catering to professionals and students in related disciplines such as news communication, arts, and business management. The book "New Media Technology—Cultural and Commercial Prospects" (2nd Edition), published by Allyn Bacon, is a classic textbook exploring the development of new media technology. In terms of content, this book systematically investigates the commercial and cultural significance brought by rapidly evolving new media technology. It is divided into 11 chapters, not only systematically and critically discussing the technology itself but also exploring how it influences people's lives, work, and communication methods. This book is suitable for a wide range of readers. For students, postgraduates, and undergraduates in communication schools (journalism schools) studying and researching new media technology and its impacts, it can serve as their textbook and teaching reference. For users in other disciplines such as management who wish to gain an understanding of this topic, it is also an excellent foundational reference book.