Phoenix Exam: Constructing a New Media

Author: Zhong Danyuan, Editor-in-Chief: Yu Wen
Publisher:
Publish Date: 2005-05-01
Features: This book presents a detailed and down-to-earth account of the "Phoenix" Media's journey from its inception to its current success with a straightforward style. It differs from theoretical "media textbooks" that explain events through theory, as well as from superficial "fast-food readings." Instead, it embeds concepts within vivid descriptions, covering eight aspects such as "Eight Topics on Phoenix's Survival Space," "Eight Slogans of Phoenix's Brand Strategy," "Eight Strategies for Phoenix's Program Operations," "Eight Live Broadcasts That Made Phoenix," "Eight Key Points of Phoenix's News Philosophy," "Eight Programs That Created a New Television Form," and "Eight Paradigms of Phoenix's Corporate Culture." These sections showcase Phoenix Media's struggle to "give the voice of Chinese media to the world," "bridge the distance between global Chinese communities," and "build a bridge between the mainland, Hong Kong, and Taiwan." The book reveals the function of television media in creating and transforming space, and inspires us to define the boundaries of ideas in the information age, which are of paramount importance and exhibit a pervasive nature, determined by the "transmission space" defined by satellite orbits or radio signals.