Food Marketing

Author: Chen Fang
Publisher:
Publish Date: 2005-05-01
Features: Marketing is everywhere, all the time. The world economy has entered an era of global big marketing and big planning. As an emerging, independent, and comprehensive applied science, marketing has continuously enriched, improved, and developed in the tide of the market economy. To achieve leapfrog development in fierce industry competition, companies must break the old rules. The author has referred to a large number of books, periodicals, and other materials on marketing theory and practice both domestically and internationally, and combined their insights with their own experience over the past decade in marketing planning practice to write this book. Marketing is an emerging comprehensive applied science that is directly related to the survival and development of enterprises. The author hopes to use this opportunity to achieve intelligent complementarity, resource sharing, and collaboration with marketing planning elites from all walks of life, jointly creating a spring in the marketing industry.