Win the game

Author: Cheng Dawei
Publisher:
Publish Date: 2005-05-01
Features: After China's entry into the WTO, Chinese enterprises faced an unprecedented challenge in mastering and utilizing WTO rules. In this context, this book timely proposes the concept of "Winning Rules" as a corporate rule strategy—how to win in the battle of foreign trade. It conducts a calm and profound analysis of the essence of WTO rules, which serves as the intrinsic basis for enterprises to use WTO rules. The research and elaboration of how enterprises use WTO rules is the focus of this book, including the strategy, tactics, and techniques of using rules, as well as the operational process of applying them. In the practical battlefield of business, Chinese enterprises should strive to change the passive situation of constantly reacting and being led by the nose by the rules. Instead, they should actively examine the world, step outside the confines of their business circles to grasp the political, economic, cultural, and social backgrounds among nations, learn to use and master the rules, and ultimately transform them into "Winning Rules."