Analysis of Television Audiences: An Anthology of Award-Winning Works on Television Audience Research in 2004

Author: Compiled by the Television Audience Research Committee of the China Radio and Television Society
Publisher:
Publish Date: 2005-05-01
Features: From the long-term research on audience lifestyle, viewing habits, and the reuse of feedback information to the progressive discussions and bold attempts on topics such as point-of-sale cost of ratings, program evaluation systems, and TV drama marketing strategies, it reflects the current research capabilities of domestic peers in keeping with the times. More reflections and explorations from the perspectives of business and management highlight the increasing demands on the qualities of professionals in the evolving television industry. This book is both inheritant and innovative, carrying forward the past's glory and the future's aspirations, leaving behind the stumbling footsteps of its journey. The bountiful achievements are not only a path for exchange, communication, and mutual improvement but also a foundation for renewed efforts and continued success. May the wise and knowledgeable, the courageous and rigorous, among the peers, dance gracefully and achieve even greater accomplishments tomorrow.