Financial marketing

Author: Chen Fang
Publisher:
Publish Date: 2005-05-01
Features: Marketing is everywhere, marketing is always present. The world economy has entered an era of global big marketing and big planning. As an emerging, independent, and comprehensive applied science, marketing has continuously enriched, improved, and developed in the tide of the market economy. To achieve leapfrog development in fierce industry competition, companies must break the old rules. The author has referenced a large number of books and periodical materials on marketing theory and practice at home and abroad, combining their own experience over the past decade in marketing planning practice to write this book. Marketing is an emerging comprehensive applied science that directly relates to the survival and development of enterprises. The author hopes to take this opportunity to achieve intelligent complementarity, resource sharing, and collaboration with marketing planning elites from all walks of life to jointly build the marketing.