Value Addition: Brand-Driven Growth Alchemy

Author: Mark R. Slonim
Publisher:
Publish Date: 2005-04-01
Features: Based on his unique perspective leading a global marketing consulting firm, Mark Slonim wrote this book. Regardless of background or experience, marketers will find inspiration and motivation in it. The Value Added is one of the best business books—innovative, well-argued, and actionable. Without a doubt, the "Five I's" process outlined in the book will make you a better and more successful marketer. —Professor Devin Lane Keller, Tuck School of Business at Dartmouth College
This book is a must-read for senior and junior managers seeking growth. In too many companies, marketing is simply not seen as a driver of growth. This is a missed opportunity for both the company and the marketing department. Many insights and knowledge from the book have been applied in my company, and with Mark's help, we have achieved tremendous success and outstanding results. I hope my competitors don't read this book. —Kerth Weed, Chairman of Lever Faberge
The insights in this book are based on the practical operations of "Value Added," one of the world's largest marketing and brand consulting firms founded by the author. Brand growth, demand-driven growth, is the highest-quality growth a company can achieve, and it requires a marketing alchemy. By applying the "Five I's" process—Insight, Idea, Innovation, Influence, and Investment Return—and numerous real-world case studies, the author explains this alchemy and outlines the obstacles that hinder the normal operation of the "Five I's" process. This is a unique and highly effective approach to achieving great success.