From battlefield to boardroom

Author: Dennis
Publisher:
Publish Date: 2005-02-01
Features: "Dr. Lawrie once again vividly and thoroughly explains management in an increasingly globalized market environment. Introducing management strategies against the backdrop of historically famous battlefields makes reading a pleasure." – Brian B., Toyota Motor America Sales Company, Vice President of Toyota University, Group Vice President "A great way to study business strategy! This book has two unforgettable features: , it's very engaging to read; second, it emphasizes the primary tool I use, which is focus. All his strategies and tactics emphasize that successful companies always focus on what is crucial to their success." – Mark E. Bazerman, Chairman of the Pacific Rim Financial Consulting Company, Former Chairman and CEO of the Government Housing Loan Association Business warfare may be bloodless, but it is just as ruthless as war on the battlefield. Whether a company is preparing for expansion or aiming to maintain its market position, managers must formulate appropriate strategies, just like generals on the battlefield. Dennis Lawrie proposes ten winning military strategies that have been successfully used – from ancient Greece to Operation Desert Storm, and still continue today. Lawrie cites many events excerpted from the front pages of business news to illustrate how these strategies have enabled companies of various industries and sizes to succeed today. For example, by exploring Napoleon's invasion of Russia, Lawrie details the strategies of perseverance and waiting for the right moment. Just as the Russian army defeated Napoleon by leveraging the freezing winter, companies like Yahoo and Boeing now benefit by allowing their competitors to overextend themselves. By describing Scipio's example of attacking the enemy's strong points in Carthage and defeating them, Lawrie clarifies how modern companies can use the same strategies to win. When threatened by the London-based Financial Times in the United States, The Wall Street Journal retaliated by launching its own London edition. This book offers practical business strategies that can help managers at all levels pave their own path to victory.