2004~2005: China Media Industry Development Report

Author: Cui Baoguo
Publisher:
Publishing Date: 2005-07-01
Features: From the perspective of individual media institutions, whether Chinese media institutions can seize the historic opportunity of industrial development in 2005, promptly undergo market-oriented transformation and rapid growth, will determine their influence and authority in the social discourse, their position in market competition, and their future development prospects. 2004 can be considered the launch year of China's media industry. The period from 2005 to 2008 will be the take-off phase of China's media industry, with 2005 being the pivotal year for the reform and transformation of the industry. The 2004-2005 China Media Industry Development Report is a comprehensive research work that provides a macro-level analysis of the current state and dynamics of the media industry. The book is divided into ten major parts:
Part 1 is the General Report, which offers a macro-level analysis and description of the entire media industry;
Part 2 is Macro Perspectives, primarily focusing on researching and discussing media industry issues from the angles of development environment and policy reform;
Part 3 is the Newspaper Industry Report, mainly studying the current development status and dynamics of the newspaper industry;
Part 4 is the Periodical Industry Report. In addition to Professor Yu Guoming's China's Periodical Industry Holds Explosive Growth Potential, we have also selected case studies such as RuiLi's Decade of Media Integration, an analysis of periodical advertising, and Professor Zhan Zhengmao's Trends in China's Periodical Industry;
Part 5 is the Book Publishing Industry;
Part 6 is the Television Industry, led by Professor Lu Tian, with Wang Lanzhu, General Manager of CSM, contributing the report China's Television Market: Viewing and Competition;
Part 7 is the Radio Industry, in addition to the general report on the development of the radio industry, we have Wang Liang, Director of Beijing People's Broadcasting Station, contributing a special article;
Part 8 is the Film Industry, featuring Professor Yin Hong's 2004 China Film Industry Development Report from Tsinghua University and Professor Meng Jian's research report on the development of China's private film industry from Fudan University;
Part 9 is the New Media Industry Report, which includes reports on the development of emerging media such as the internet, online games, and blogs;
Part 10, we also include a dedicated report on the development status of the international media industry in this book. This section is produced in collaboration with Dentsu Total Research Institute, Ltd. of Japan, providing specific numerical descriptions and analyses of the media industry development in major countries worldwide.
Finally, we have appended the IMI 2004-2005 Consumer Behavior and Lifestyle Annual provided by the Advertising College of Communication University and 2004 China Media Industry Major Events, authored by Sun Zhengyi and Liu Tingting.