Marketing environment

Author: Oded Royd
Publisher:
Publish Date: 2005-04-01
Features: Marketing: The Butterworth-Heinemann 2002-203 CIM textbook series is designed to help you succeed in the CIM exams. It includes comprehensive, up-to-date course materials and a free MarketingOnline learning interface that provides everything you need for the course.
Textbook: Written by CIM education experts; Approved by CIM examiners; Real-time materials and case studies keep you up-to-date with the latest developments; A well-structured format directly aligns with the CIM syllabus, with each chapter consisting of a series of cases, questions, activities, definitions, and learning points to test your understanding of the theory. The interface is user-friendly and interactive—Butterworth-Heinemann's textbook is the designated course material for CIM marketing this year!
MarketingOnline offers annotations, personalization, and an electronic version of the course to create customized learning notes; regular guidance on key topics; self-assessment checklists to prepare for exams; and an "e-Library" to expand your knowledge—eight essential BH marketing courses support and enhance your learning; instant access to definitions and key content through online courses; interactive, responsive, and understandable content anytime, anywhere—MarketingOnline is a unique online learning resource for CIM students.
The purpose of this textbook is to help you understand how businesses and their marketing environments are interconnected and interact. Each chapter corresponds to a part of the course syllabus. You must systematically study the entire textbook to ensure you cover all the necessary material. Each chapter includes the following standard components:
Learning Objectives outline what you must master after completing the chapter;
Course Syllabus Reference indicates which part of the syllabus the unit covers;
Learning Guidance tells you how long the chapter is and how much time to spend on the activities;
Questions are designed to help you practice, closely resembling exam questions;
Answers (at the end of the textbook) provide formats for answering exam questions. Remember, these are not standard answers—use them only as guidance and examples.
Activities allow you to apply what you've learned;
Activity Hints (at the end of the textbook) explain the methods used in each chapter's activities;
Tips & Tricks offer insights from senior examiners, examiners, and textbook authors to help you avoid common mistakes and improve your foundational knowledge.
Observations encourage you to apply the written knowledge to real-life situations;
Key Definitions highlight the key points of the chapter;
Definitions are concepts you must understand to pass the exam;
Summary outlines the knowledge you must learn in this chapter;
Learning Enhancement provides supplementary reading materials beyond the textbook.