Innovative thinking methods

Author: Wang Huilian
Publisher:
Publish Date: 2004-07-01
Features: This book briefly introduces the significance of innovation, pointing out that everyone possesses innovative ability, which can be developed and improved through training. Through practical cases, it explains in detail innovative thinking methods, including divergent thinking, convergent thinking, figurative thinking, and intuitive and inspirational thinking; elaborates on the relationship between logical thinking and innovation; describes the relationship between advertising creativity and innovation; and finally introduces