Franchise: 2nd Edition (2nd Edition)

Author: Baro
Publisher:
Publish Date: 2005-05-01
Features: Building your own company through franchising offers a greater chance of success than operating independently: 70% of new companies end in failure, while 90% of franchised companies succeed. This book provides an insightful explanation of what franchising is, what franchisors look for, and what franchisees should prepare for before signing an agreement. Although the form of franchising started relatively late, its development speed has been astonishingly fast, much faster than most people realize. As you review the many franchised company names and detailed information provided in the later chapters of this book, you will be surprised to discover that many of the familiar companies you know are actually franchised licensees.