Modern Sales Practice

Author: Li Hongmei
Publisher:
Publish Date: 2005-05-01
Features: This book systematically and concisely elaborates on modern sales promotion, customer prospecting, sales plan development, customer approach, sales negotiation, handling customer objections, closing the sale, customer relationship management, and sales management. The book dedicates separate chapters to "Sales Plan Development" and "Customer Relationship Management," aligning with market needs and adapting to the evolving landscape. In terms of presentation, the book shifts away from the traditional theoretical focus of similar textbooks, simplifying theoretical content and adhering to the principles of "enough and practical," aiming to provide students and sales personnel with a "workbook." It includes numerous charts, examples, and additional sections such as "Case Studies," "Discussion Questions," "Chapter Summaries," "Exercises and Training," "Supplementary Reading Materials," and "Recommended Resources." This book is recommended by the Ministry of Education's Vocational Education and Adult Education Department and can serve as a textbook for secondary vocational schools in marketing, modern logistics, e-commerce, and other related fields. It is also suitable for adult education and corporate training at various levels. The book is accompanied by an electronic teaching resource package (including a teaching guide, electronic lesson plans, and answer keys), details of which can be found in the preface.