Marketing Financial Basics

Author: Zhang Qi
Publisher:
Publish Date: 2005-05-01
Features: This book is aimed at marketing professionals, written from the perspective of marketing professionals, and provides a detailed introduction to the relevant financial knowledge and skills that a marketing professional should master in marketing practice. The main content of the book includes: basic knowledge of financial accounting, commonly used payment and settlement methods in marketing, the accounting of commodity purchase, sale, storage, and marketing results, order processing and cash management, basic knowledge of taxation, and basic methods of commodity sales statistics, etc.,，，，，。The book closely aligns with the key requirements of financial knowledge and skills in marketing practice, making the content of the teaching material more targeted and practical. At the same time, it closely meets the needs of marketing practice and emphasizes the development of skills. Each case and practical training is organized and arranged around the core skills required in marketing. This book is recommended by the Department of Vocational Education and Adult Education of the Ministry of Education. It can be used as a professional teaching book for students majoring in marketing, e-commerce, and logistics in secondary vocational schools, as well as a training and self-study book for practicing marketing professionals. The book is also accompanied by an electronic teaching reference package (including teaching guide, electronic lesson plans, and answer keys to exercises), see the preface.