Author: Qi Aijun
Publisher:
Publish Date: 2005-05-01
Features: This book includes six parts: "Newsweek and Its Spiritual Tradition," "Social Transformation and Newsweek in the New Era," "Newsweek's Basic Strategies and Narrative Style," "Hybrid Profit Model: Newsweek's Survival Strategy," "Problems of Newsweek," and "Outlook: Newsweek's Development Trends."
Survival and Development of Newsweek in the New Era
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